DIAOCHA 调茶 Visual Identity and Packaging

Packaging
InDesign
DIAOCHA ®️ Tiaocha aspires to become a high-end tea bag brand in China. The founding team of the brand adheres to the product concept of natural zero addition, health and environmental protection, and uses modern production technology to add bacteria and dust to traditional Chinese tea to ensure that the quality of each cup of tea is consistent. Pure NATURE, zero addition ORIGINAL, and professional research and deployment PROFESSIONAL.
We carefully prepare tea, trace the root cause, and steadfastly travel through tea factories across the country to collaborate on the development of high-quality tea. We carefully select local iconic and good tea leaves to provide to consumers.


We create a unique and unified visual language for the brand through elements such as "marking serial numbers, indicating local longitude and latitude, cross positioning graphics, and direct origin maps". This expresses the brand's strict screening of raw materials and the establishment of a trust endorsement for direct production in the country of origin.
DIAOCHA 调茶 Visual Identity and Packaging
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